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Expert Perspectives
14 Jun 2022

5 foundational truths: how brands prepare to engage youth and fandom audiences

The truth. We all say we want to hear it, but can we accept it when we do? Updated excerpt…

Gregg L. Witt
Expert Perspectives
20 Mar 2023

7 Things Legit Gen Z Marketers Would Never Say Or Do

Connecting with Gen Z is a top priority for businesses looking to succeed in today's market. But in a sea…

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Expert Perspectives
13 Mar 2023

10 Proven Ways to Win the Gen Z Conversation from Complex Media.

As Gen Z ages up and Gen Alpha takes over the teen market, brands face the challenge of keeping up…

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Expert Perspectives
21 Feb 2023

How Brands Targeting Gen Z Can Embrace the De-Influencing Trend Without Changing A Thing

Are you tired of feeling like you have to keep up with every social trend, both in and out of…

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Webinar
19 Jun 2022

Next Gen Drinker Insights: How to Authentically Reach Gen Z

Is Gen Z reconsidering drinking? Or are they simply migrating to new tastes and choices? What is motivating their purchase…

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Tool
17 Jun 2022

Track the top 50 hype brands among Gen Z and street culture at large

Here's a free and easy method to monitor some of the top 50 street and sneaker brands that are appealing…

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Interview
15 Jun 2022

Why Every Youth Brand Can Benefit From Authentic Co-Creation

It’s not always easy to get the whole story about how young people think, feel or behave. How, then, do…

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